Purpose Behind Every Piece
Coco & Ellie is grounded in conscious consumption — choosing fewer, better things that last. But our mission extends beyond our own dogs.
Coco & Ellie has donated 7.3% of all sales to Muddy Paws Rescue NYC and Cleft Rescue Unit, helping more dogs find safe, loving homes and supporting the people who care for them. Moving forward, 10% portion of all proceeds will continue to be donating to these two wonderful organizations.
As we grow, we’re committed to expanding pathways for impact: from rescue partnerships to community initiatives that improve access to resources for dogs in need. Thoughtful consumption. Compassionate impact. That’s what guides us.
Our Mission
Coco & Ellie was founded on a simple belief: our dogs deserve the same level of care, quality, and consideration we give to every other part of our lives. While the pet industry has evolved in food and wellness, the everyday essentials—what our dogs wear, how they travel with us, and their accessories that live in our homes—have remained largely overlooked.
Coco & Ellie exists to change that. The brand brings timeless design and impeccable craftsmanship to the world of dog essentials, creating pieces that are as beautiful as they are practical, and that integrate seamlessly into modern life. Its design is made to be lived with: refined enough to admire, familiar enough to feel at home. Whether someone is investing today or discovering us for the first time, Coco & Ellie is designed to live comfortably in your world: considered, enduring, and beautiful.