Founded by Laura Rudman, Coco & Ellie began with two dogs — Ellie, a Dachshund, and Coco, a Yorkie — and one simple belief: our dogs deserve the same level of care, quality, and consideration that we expect for ourselves. When Laura brought home Ellie, she struggled to find dog essentials that were beautiful, functional, and built to last. Years later, when her mother brought home Coco, the frustration grew; the market was filled with products made for trends, not real life. So she set out to create something better.